Starting a cleaning business is one of the most practical ways to become your own boss in Australia. It doesn’t require a large upfront investment, and the demand for quality cleaning services — both residential and commercial — continues to rise.
If you’re thinking about launching your own cleaning business or looking for ways to expand, this guide will walk you through every major step: from setting up your business to growing your client base and building a reputation that lasts.
1. Choose the Right Type of Cleaning Business
Before anything else, define what kind of cleaning services you want to offer. This decision will shape your branding, pricing, equipment, and marketing efforts.
Common Cleaning Business Models:
- Residential Cleaning: Homes, apartments, regular or deep cleans
- End of Lease Cleaning: Thorough vacate cleans for tenants and landlords
- Office & Commercial Cleaning: Businesses, medical centres, schools
- Specialised Cleaning: Carpet, oven, windows, post-construction, etc.
Start with one or two core services that suit your skills and local demand, then expand gradually.
2. Register and Structure Your Business
Essentials You’ll Need:
- Business Name (check availability at ASIC)
- ABN (Australian Business Number) — apply via the ATO
- Public Liability Insurance — protects you against damages or accidents
- Basic Legal Agreements — simple service contracts or terms of service
Set up a basic bookkeeping system and consider using accounting tools like Xero or QuickBooks to manage your invoices, income, and tax reporting.
3. Get the Right Tools and Equipment
Start with high-quality basics — reliable vacuums, mops, microfiber cloths, buckets, gloves, and safe, effective cleaning products.
As your business grows, consider investing in:
- Carpet and upholstery cleaning machines
- Floor polishers or steam cleaners
- Branded uniforms and a vehicle wrap for visibility
💡 Tip: Always choose eco-friendly or non-toxic products where possible. Clients appreciate sustainability and safety.
4. Set Your Prices Strategically
Pricing too low might win quick jobs but hurt long-term sustainability. Pricing too high without delivering premium results may turn away new clients.
Common Pricing Models:
- Hourly Rate (e.g. $40–$60/hour)
- Flat Rate per Job (e.g. $250 for end-of-lease clean)
- Custom Quotes (for commercial or recurring work)
Research competitors in your area and adjust based on your services, travel time, and effort involved.
5. Market Your Cleaning Business Locally
Once you’re ready to take on clients, spread the word through:
- Word of Mouth: Ask friends and family to refer you
- Flyers and Local Noticeboards: Community centres, real estate offices
- Facebook Groups & Marketplace: Join local groups and post regularly
- Google Business Profile: This is essential for being found online
Create a clean, simple website like Dan Cleans Services that clearly shows what you do, where you work, and how to contact you.
6. Focus on Reliability and Reputation
In the cleaning industry, your reputation is everything. Being reliable, punctual, and respectful will set you apart from competitors who cut corners.
Build Trust By:
- Always showing up on time
- Being clear with quotes and expectations
- Following up after jobs
- Asking for reviews from happy clients
One great review can bring in five new clients.
7. Build Repeat Business and Retainers
Once you’ve gained initial clients, don’t stop there — build ongoing relationships that generate consistent income.
Ideas to Encourage Repeat Clients:
- Offer discounts for weekly or fortnightly bookings
- Send follow-up messages reminding clients of upcoming cleaning
- Provide value-adds (e.g. free oven clean with third visit)
Many successful cleaners earn most of their income from long-term regulars — not just one-off jobs.
8. Grow Your Team and Expand
When you’re fully booked or turning down jobs, it’s time to scale.
Start by:
- Hiring a casual contractor or team member
- Investing in better equipment and a company vehicle
- Expanding your service area or adding specialised services (e.g. commercial cleaning, deep cleans, NDIS cleaning)
Make sure you train staff to match your standards — your name is still on the line.
Final Thoughts: It’s a Business, Not Just a Job
Cleaning is a hands-on service, but to grow, you need to treat it like a real business. That means investing time into planning, customer service, operations, and building a brand you’re proud of.
Whether you’re just starting out or ready to expand, focus on quality, consistency, and building long-term trust. That’s how small cleaning businesses grow into respected, profitable companies — just like Dan Cleans Services continues to do across Australia.
Need professional cleaning for your home or business?
Visit DanCleans.com.au — Fast quotes, flexible bookings, and spotless results.